It is quite interesting when people complain about the unfairness of some presenters when the final result of an edited interview is brought out. Ghanaian “Celebrities” especially become surprised when they see that media practitioners focus on those aspects they think are “irrelevant”.
These people forget that media organizations are in for business, to make revenue and get audiences for their stations and also journalists or media practitioner are always looking for content that would drive traffic to their websites, viewership or listenership for their television and radio stations respectively.
That is why media practitioners would always ask “controversial” questions and “push” interviewees to keep giving answers until they get the response they can use as headlines to cause people to click on their website, watch or listen to their stations.
It is high time interviewees understand that media houses, journalists or media personnel are in for business and the only way they can make money is to publish intriguing contents for their stations and websites where they can generate revenue through advertisements.
Interviewees should also note that they cannot “dictate” to journalists or media personnel what to bring out and what not to. The practitioners decide to publish the aspect of the interview that can draw viewership, listenership, audiences and bring revenue to them. That is why the media performs the role of a gatekeeper where they decide which information to churn out.
It is up to the interviewer to be mindful of the responses they give jokingly, angrily or intentionally during interviews because whatever they utter is considered as “content” for the media organization, journalists or media practitioner.
You as an interviewee or a guest have the liberty not to respond to certain questions you do not want to answer during media interviews. It is not compulsory to answer all questions when asked.
The next time you are called for a media interview ensure not to say things no matter the emotional state you are in. Do not think of the media space as where you have to pour out everything including things you could regret later for saying. Tread cautiously.
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